What Is Paid Media Advertising?
As the name implies, paid media advertising is a type of marketing that involves running a paid placement. It can include display ads and pay-per-click (PPC) campaigns. It can also be in the form of branded content or partnership with influencers. These are the posts you see labeled as ‘Sponsored’ or ‘Promoted.’
You may be wondering: Do we still need paid social media advertising in this era of viral content and organic engagements? Definitely. Paid media advertising has a unique and invaluable role in any marketing strategy. In traditional advertising terms, these would be your flyers, radio spots, or television commercials.
Their purpose is to drive awareness, especially if you are a newcomer. They also help you generate leads, and ultimately, sales. All these could be achieved through organic means. But paid advertising allows you to do so in a faster and more cost-efficient manner.
As in any marketing effort, having a strategy is paramount. Your strategy should depend on your goals, audience, and metrics. Once you have identified these components, you can narrow down the platforms that will serve your purpose. For instance, did you know that 60% of people find new products on Instagram? And that more than 200 million users visit at least one business profile daily?
There is no shortage of media advertising choices out there. The key is to choose the right ones. Otherwise, you could be spending all that money and still not get your desired outcome.
Benefits Of Paid Advertising On Social Media
- Cost-effective. You need to invest some to earn some. And when it comes to social media, paid ads are a great way to spend that marketing budget. They are cost-effective because, with the PPC model, you only pay if the person clicks your ad or performs your desired action. You can start with a small budget and refine targeting as you go along. This means you get better outcomes and a higher return on investment (ROI).
- Control. You get to decide who sees your ad, when they see it and how often they will see it. This level of targeting allows you to reach a wider audience and improve the quality of your engagement.
- Data. You can gain access to vital information like demographics and customer behavior. You can then use these to create better-targeted plans and stronger campaigns. In effect, you can improve conversion rates. You can also benchmark against competitors. Remember: Knowledge is power.
- Opportunities. Because digital platforms are always evolving, there is plenty of room to grow and innovate. There are always internet advertising trends with reference to paid media. They level the playing field for smaller businesses, so everybody gets a fair chance to stand out.
We Can Help You Navigate All These. And More.
We are more than just a paid social media advertising company.
We are digital marketing experts. This means we see the big picture. We understand how paid media advertising fits into your overall strategy. We know how to make these different but related components work as one cohesive campaign that will deliver results.
Give us a call and send us a message now to learn more.