With nearly two decades of digital marketing experience, Jessica Friedman founded Digital Tribes Media in 2017 because the traditional marketing model is broken.
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Google Adwords

Google Adwords

You’ve Probably Heard Of Google AdWords. But Do You Know How To Use It For Your Business?


Google AdWords is a powerful platform with many benefits. It is a great investment if you want to boost leads and sales faster. But first, what is Google AdWords?


Also known as Google Ads, it is an online, pay-per-click advertising program. It lets you create online ads. It appears on the search engine results page (SERP), almost like organic results, except it goes on top. There is also text to indicate that it is an ad.


How does it work?


Google AdWords is a type of pay-per-click (PPC) campaign. This means that you, as the advertiser, pay every time someone clicks on your ad. To create an ad, you need to bid on a target keyword. You get the ad if your bid is commensurate to the cost per click, as determined by Google. The ad, itself, is assessed and assigned a Quality Score. Higher quality ads mean you get better ad positioning, and you spend less on the conversion.


What are the different types of Google AdWords campaigns? Aside from the abovementioned search ads, you can also opt for display ads. This type of ad is placed on Google Display Network. This is Google’s network of two million websites, videos, and apps. Video ads are those displayed before, after, or in between YouTube videos. Shopping campaigns are displayed on SERPs. It includes other details such as price, product image, and ratings, if available.


Benefits Of Using Our Google AdWords Services


Google processes billions of searches each day. It’s where people go online when they look for products or services. If you have a marketing budget to spend, Google AdWords should definitely be a top choice. Here are our top four reasons.


  • Tap into a wider audience. Google AdWords helps level the playing field for businesses. Regardless of your business size or your industry, you can reach the same audience. This is particularly helpful for new brands that want to establish their identity and build their market.


  • Zoom in on your target. With Google AdWords, you can reach people who are specifically interested in your products and services. You can do this through keywords, ad location, display frequency, and choice of devices.


  • Achieve your goals faster. Search engine optimization (SEO) is a long game. It is essential to any digital marketing strategy, especially to sustain the gains of a PPC campaign. Using Google AdWords expedites your desired results and gets you in the game faster.


  • Adapt and evolve. Google AdWords lets you track your ad’s performance. This kind of valuable information allows you to adjust your budget and your strategy as you go along. You don’t need to spend more money on something that doesn’t work. Google’s analytical tools also give you insights into your target market’s online habits. This will help you refine your future marketing campaigns.


Our Google AdWords Experts Can Help You Run Successful Campaigns.


Google AdWords setup is just the first step. Leveraging ads through strategic campaign management is crucial to getting the most out of your investment.


Give us a call or send us a message to find out how we can harness Google’s paid advertising features to take your business to the next level.