Before You Start Writing Or Producing Videos, You Need A Content Marketing Strategy.
A content marketing strategy is your game plan for all the content that you will create. From blog posts and social media captions to videos and web copy, this will guide the way you create.
To come up with a solid strategy, you need to have a clear understanding of what content marketing is.
Content marketing’s definition boils down to value-adding content that drives profit-generating customer action. Traditional marketing still has its place in the ecosystem. But people now gravitate more towards brands that do more than just sell their products outright.
Digital content marketing helps humanize brands. It builds customer relationships and drives engagement. It fosters trust and improves retention. Good content leaves a good impression. This is crucial to thriving in a competitive marketplace saturated with so many brands, each with their own agenda.
Of course, content marketing is not just about creating that emotional connection. It is also about generating leads and successfully converting them into customers. High-quality content allows people to make informed decisions.
Another key benefit of harnessing content for your business is building your reputation aka your ‘street cred.’ Combined with an SEO strategy, your content can steadily establish you as an authority in your field. When this happens, everything else follows.
Creating Your SEO Content Marketing Strategy
The process may vary for other brands or organizations, but with our clients, what we like to do is start with an audit. We want to assess what’s already out there, or what’s not out there. This will give us an idea of the gaps we need to fill.
The next step is identifying your goals. You could start off with your company’s mission and vision. This is important because your content marketing strategy should support your overall business goals. Goals should be measurable, transparent, and flexible.
The third step is knowing who your audience is. Are you talking to moms? Millennials? Or are you targeting non-believers aka your competitor’s audience? A buyer persona helps you flesh out their needs and wants. It will also help you determine the platforms you want to be on, and the kind of content you need to create. For instance, if you are talking to a younger audience, you’ll probably need short-form content like one-minute videos instead of articles. On the other hand, if you are targeting industry professionals, a white paper would be more strategic.
After this, you can start brainstorming content ideas that will address your target audience’s pain points. This is where you will need to incorporate your SEO strategy. You need to do keyword research to create optimized content. This is an essential part of the process. SEO is the bridge that will deliver your content to your target audience.
Why You Should Invest In Professional Content Marketing Services
When you work with us, you get the competitive edge you need to stand out.
We understand that content marketing is an important foundation for success. And we know how to make it happen for your business.
We create strategies that are practical and sustainable. We write SEO-optimized content that increases online visibility and drives results. We help brands establish their identity and build their community.
Give us a call or send us a message to find out how we can do it for you.